Craft devised a means of encouraging customers to buy the company's marketing material through a casebound series of Little White Books. Sold exclusively in-store and on-line, the books provide useful advice on every aspect of styling a home through uncredited imagery of White Company product. This collectable series continues to grow sales, reputation and brand authority, and has seen significant press attention in titles that include Vogue, Homes & Gardens and You. The White Company themselves use the books as a style reference for their VM and catalogue teams and as a tool for sales training.